Archive for the ‘Advertising’ Category


Oct 6 Reviews: GI Joe #23, Hawkeye and Mockingbird #5 –Also Ads targeting Women? In my comics?–

October 6, 2010

It’s been a week and now it’s time once again to look at the new releases in the comic world, only picked up two this week, GI Joe #23 (not to be confused with GI Joe A Real American Hero), and Hawkeye and Mockingbird #5.

But before that here’s an interesting ad from H&M this month…

That’s right an ad targeting women! Not only that, but it’s a product related to Marvel comics, and targeted to women, and being sold in the pages of a comic. And if you’re planning on shopping at Famous Footwear ladies then this comic has just paid for itself, though, seriously who is going to cut this ad out? This should have been done as one of those pull outs that are slipped in between the binding that you can remove without damaging the comics; there’s story on the other side of that!

And yes, the ad is a cherry pink, otherwise how else would we know they wanted the attention of the women readers? And the collection of panels from old marvel romance comics, okay not too bad for the shoes themselves maybe, but I don’t like that “PLEASE DON’T LET ME BE A SPINSTER” panel right in the middle of the ad itself *sigh*.

Still major props for realizing that girls do read comics, and that you can reach them through this medium. This is also the only adult sized shoe in the marvel line so far

Click here to see the Marvel line<– you can also get 5 dollars off by using that link directly, hopefully they'll come up with some more designs for women and men that are a bit more actiony.

Now to the reviews

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